HAKA New Zealand aims to be an iconic New Zealand lifestyle sports apparel brand, sold throughout the world alongside other leading apparel brands.
OUR BRAND. YOUR IDENTITY.
Haka Brand – a fusion of sport & Maori symbolism.
HAKA is a brand that draws on the iconic heritage of Rugby and the Haka; two linked elements central to New Zealand’s culture. The brand is a fusion of sporting fraternity and subtle Maori symbolism. New Zealand is world famous for our prowess on the rugby field, and the Haka is a significant part of the legend. Wherever a Kiwi walks in the world, tales of the Haka are sure to be heard.
HAKA aims to be an iconic New Zealand lifestyle sports apparel brand, sold throughout the world alongside other leading apparel brands. The Haka is internationally acclaimed as a significant aspect of the New Zealand cultural identity and this identity is hungrily sought after worldwide. The HAKA team have gone to great lengths to understand the heritage and meaning of the Haka and to be culturally sensitive in its commercialisation.
Ngati Whatua have endorsed and provided a blessing for the brand and its development. Major rugby heroes of the past have been brought into the brand development to gain their advocacy. HAKA has engaged designers to both develop the garment designs and a strong graphic signature for the brand, one that the owners believe will take the brand around the world.
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The HAKA blessing
The word itself encapsulates:
Mana – Authority/Influence
Ihi – Power
Wehi – Fear/Awe/Formidable
Tapu – Sacred/Forbidden
Taha hinengaro – Mental wellbeing
Taha tinana – Physical wellbeing Action/Celebration/Challenge
We the management and staff of HAKA NZ Ltd acknowledge the significance of using the Maori word HAKA as our company and trading name. We understand and appreciate the Maori values associated with the word HAKA and that it belongs to the Maori people of New Zealand. Respecting this We will not compromise, abuse or exploit the word HAKA.
We will promote TE REO MAORI through merchandise labelling. We will support MATAURANGA MAORI through scholarships. The interpretation below was given with their blessing by the local tangata whenua, Ngati Whatua. The word HAKA sits within the realm of MATAURANGA MAORI meaning the corpus of Maori knowledge belonging to all Maori.